Easy Argentina, a prominent company in the sale of home products and construction materials, celebrates 30 years in the country. This is a very particular anniversary: The company continues to be a benchmark in home improvement and decoration products -segment in which it also stands out- and is committed to becoming an essential ally for those who want to enjoy every space in their home.

To celebrate these 30 years, it developed a campaign that aims to show that in these years, it has adapted to its new consumers. “Live your house the way you want” is the new claim with which Easy seeks to reaffirm that it is at the forefront of the construction, decoration and enjoyment of Argentinian homes. It is about reinforcing the concept of home but according to each person's perception: "Easy is your ally to make your spaces, your place. In this campaign we wanted to show that people have our own vision and our own dynamics: we transform accessories, elements and everything that makes our home and it is in that synergy where we want to always be present. Without stereotypes: you live it, however you want" says Magdalena Costa Naum, Marketing Manager Home Improvement Easy & Blaisten at Cencosud Argentina.

The campaign reflects, through 4 specific stories, the use we give to everyday objectives. The focus is on everyone being able to make their things and their home the place to do what they want and live it as they wish.

The campaign landing page is now available at https://www.easy.com.ar/coleccion-aniversario. There you can see some items for sale with curious uses.

The brand is absolutely committed to offering the best proposals for those who work in the construction and home improvement sector, as well as, as this campaign highlights, offering the solutions and
necessary products so that each person can enjoy each space in their home as they wish.