One of the dates most anticipated by deal seekers has started: CyberMonday. From Monday, November 31 to Wednesday, November 2 in Argentina there will be thousands of opportunities for online purchases and Fiserv is committed to ensuring that they are taken advantage of in the safest way. For both users and businesses, Fiserv provides advice with everything you need to know to detect and avoid fraud.

The company highlights the importance of protecting personal data, since year after year identity theft with credit and debit cards grows in parallel with the increase in purchases through virtual stores. As payment options with smartphones, online transfers or virtual wallets expand, new types of fraud are also being added, which companies and users must consider to avoid becoming victims of cybercriminals.

Faced with this scenario, Fiserv details a series of main recommendations for users when making their purchases during these online discount days:

• Verify the information of the organizations or virtual businesses where a purchase is made, to avoid “phishing” (impersonating someone or something that does not exist to deceive) and false accounts: corroborate transfer data, the telephone number and the links sent/email to pay for the purchase.
• Access the official stores participating in CyberMonday from the official site of this campaign: www.cybermonday.com.ar.
• Regularly monitor accounts and expenses to verify that there are no withdrawals of funds or surprise expenses.

On the other hand, for businesses that operate via e-commerce, Fiserv recommends:

• Have a fraud prevention module.
• Validate the client's identity through the Digital Identity System in Renaper (www.argentina.gob.ar/interior/renaper/sid-sistema-de-identidad-digital).
• If the operation is with pick up or home delivery, it is advisable that the cardholder be present at the time of delivery of the product.
• For logged in and authenticated buyers, enable the possibility for a referral to receive the purchase; In these cases it is suggested to request DNI.
• Block - or at least ask for a review - of simultaneous purchases or purchases that are made with little time on products that do not allow repetition (for example, cell phones).
• Check to see if a cart/link had multiple rejected attempts before achieving approval, as that is an almost certain indicator of fraud.
• Control the repetition of purchases made on the website during the same day.

As the scale and frequency of fraud evolves, Fiserv advises evaluating and implementing risk management processes that help find the right balance between mitigation and a hassle-free consumer shopping experience. Proactive approaches, implemented wisely, ensure safer online shopping.