The third edition of the Peabody Award for Argentine Design is launched
The appliance brand once again presents its contest to praise the best design concepts in Argentina with the theme “Beyond the Present: Design for the near future”
A “great goal” in images: Sony announces its alliance with the AFA and presents its new Alpha 9 III camera
Gustavo “Tato” Pagano, official photographer of the AFA, will record the most memorable moments of the Argentine soccer team with the new Alpha 9 III camera.
TELEVISION: The World Cup generates expectations of increased sales, especially in the highest inches
The market expects that the seasonality of a year with a World Cup, and the effect of soccer, will slightly boost the demand and participation of the older inches, which in the region continue to lag behind other markets. Expectations are strong, and they are placed on a tournament very different from all the previous ones.
HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer
In a market that according to all estimates will begin the winter season with little remaining stock in the commercial channel, heater suppliers face, like every year, the uncertainty generated by the weather. The extremely cold winter in the northern hemisphere leaves hope that something will reach the south and encourage sales.
Interview with Javier Vázquez, President of Springwall. “Our bet is on consolidating leadership in the medium-high segment.”
We spoke with Javier Vázquez, President of Springwall, about the company, the impact of technology on products and the demand profile and marketing channels.
WASHING AND DRYING SPECIAL: Greater supply and more demanding consumers mark the current characteristics of a business that is being renewed
After 2025 with an increase in the market in units, the category faces a year with forecasts of stabilization or a slight decline. The business changed as a consequence of the economic opening, which expanded the diversity of the offer, and today it has some marked characteristics: very price-sensitive consumers, greater development of the washing machine and a very high level of competition.
