The market expects that the seasonality of a year with a World Cup, and the effect of soccer, will slightly boost the demand and participation of the older inches, which in the region continue to lag behind other markets. Expectations are strong, and they are placed on a tournament very different from all the previous ones.

In a market that according to all estimates will begin the winter season with little remaining stock in the commercial channel, heater suppliers face, like every year, the uncertainty generated by the weather. The extremely cold winter in the northern hemisphere leaves hope that something will reach the south and encourage sales.

After 2025 with an increase in the market in units, the category faces a year with forecasts of stabilization or a slight decline. The business changed as a consequence of the economic opening, which expanded the diversity of the offer, and today it has some marked characteristics: very price-sensitive consumers, greater development of the washing machine and a very high level of competition.