WASHING AND DRYING SPECIAL: Greater supply and more demanding consumers mark the current characteristics of a business that is being renewed

May 14, 2026|

After 2025 with an increase in the market in units, the category faces a year with forecasts of stabilization or a slight decline. The business changed as a consequence of the economic opening, which expanded the diversity of the offer, and today it has some marked characteristics: very price-sensitive consumers, greater development of the washing machine and a very high level of competition.

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