With the offer concentrated on portable speakers, the category maintains a very wide variety that also includes headphones, headphones and sound bars, as an ideal complement to televisions.
Manteniendo su carácter de productos imprescindibles, los calefones y termotanques componen una categoría estable cuyas principales innovaciones apuntan al ahorro energético y a brindar [...]
It is a category that is characterized by innovation and last year there were no major changes in the mix. Expectations are set on the second semester and the possibility that financing will be expanded.
According to IDC, in 2023 global shipments of televisions would have fallen by 5.5% year-on-year. However, the market is expected to recover with flat growth forecast in 2024.
Suppliers and retailers are preparing a preseason with the expectation that the weather will be better than last winter and with their eyes on economic measures.
The spring and summer season opens commercial possibilities for many product categories, all linked to outdoor living.
Tech marketing or technological marketing, the new trend that companies follow to remain competitive and central in the market.
According to a recent survey, 61.9% of Argentines pay their utility bills through digital payment methods, such as virtual wallets and other online platforms.
With the prospect of a summer with a little more rain than the last, but also hot, the main players in this category agree in expecting a market similar to last year.
Habits and daily activities are transformed from new technologies and the advent of artificial intelligence. Home automation provides some answers so that we can think what the houses will be like in a not so distant future, equipped with increasingly efficient and sustainable intelligent appliances. LG's example with his Smart Cottage proposal.
