Ultracomb lanza su campaña Swipeá
La propuesta pone el foco en “Swipear todo lo que no va”, como “cocinar a último momento” teniendo la posibilidad de “swipear” y “almacenar y conservar las comidas en el nuevo freezer vertical de la marca”.
Red Futura held the 2022 Meeting
The first Res Futura Meeting was held at the Lahusen Hall, in the center of the city of Buenos Aires, with the presence of 62 member companies of the group and more than 120 buyers who came from various parts of the country.
ELECTRA launched its new summer campaign “Climas”
The campaign has its central axis in the parallelism between the outdoor climate that a person experiences during the summer period, and the indoor climate that each person experiences at different times of their day.
Cencosud Argentina launches the Cencosud Media business unit
Cencosud Media aims for brands (partners) to complement investment in mass media by using their digital ecosystem to carry out 360° marketing campaigns.
Kanji, the new official sponsor of Rosario Central
FAG Systems, together with the Board of Directors of the Rosario Central Club, presented a new commercial sponsorship agreement where the Kanji brand adds as the new official sponsor of the Rosario Central Club
The SIMPA Group acquires the Harley-Davidson brand in Argentina
With this new addition, from a brand with almost 120 years of history, the Argentine group consolidates itself as the main player in the medium and high-end segments of the two-wheeled market in Argentina.
LG inaugurated its second LG Store
The opening arose from an agreement with the firm Rodó, a leader in the field of home appliances. In this new brand location, LG products will be displayed and sold exclusively.
HP has a new general director for Latin America
The firm has just appointed Adrian Ali as the new general director for Latin America, responsible for the company's businesses throughout the market, with immediate effect.
CES 2023: more business with great care
The Consumer Technology Association announced what some of them will be. features of CES 2023. Health and safety measures will be taken at all locations and will include increased fresh air flow and filtration systems, hand sanitizing stations, greeters and contactless public facilities.
Now 30: Appliance manufacturers increased sales in the first month
Appliance manufacturers assured that product sales rebounded last October, after two months of decline, thanks to the implementation of the Now 30 plan in the last 10 days of that month.
