Oster Argentina receives this award in the year in which the brand celebrates its 100 years.

GFK, a Nielseniq company, presents the results of the Retail Market of Appliances in Argentina corresponding to the January-June 2024 period.

The campaign seeks to reflect how, over 70 years, Yelmo evolved with its consumers, witnessing changes in the daily life of Argentine families.

This strategic alliance will allow us to offer high quality sound solutions to integrators and distributors in the Argentine market.

The exhibition took place on August 7 and 8 and had the participation of 85 stands.

For three days, the 80 member companies that make up Red Acero, represented by their directors, along with 90 of the main suppliers of the household goods sector, met to hold business rounds, in an exhibition area of ​​more than 3,000 square meters at the Hilton Hotel in Puerto Madero.

Currently, the technology and electrical retailer has 26 operational stores distributed in Caba, province of Buenos Aires and the interior of the country in places such as Salta, Córdoba, Neuquén and Mendoza, among others.

The deceleration in the drop in consumption and the reduction in the magnitude of the price increases suggest that a path to recovery could begin in 2025, with a projected growth of 5.1%.