Driven by the costs of electrical energy, Inverter technology already covers practically the entire segment, which now aims to incorporate other features, such as wireless connectivity. Concentrated on split units, the category maintains window and portable models.
The brand expands its proposal for the bazaar segment with the new Native and Heritage lines, which incorporate pots, pans and saucepans designed to respond to the needs of Argentine homes.
In a market with an increasingly broad offering, the brand's history, local support, warranty and after-sales gain relevance when choosing technology for the home.
With a new logo, the brand updates its image to reflect the transformation of its products, the advancement of technology and new ways of living at home, without losing the closeness that characterizes it.
The refrigerator market is in full renewal, with more rational consumers who compare and find a greater offer, especially in the premium segment. The business maintains spaces for all segments, including displays and freezers.
